When assigned to make an infographic related to the entertainment industry I knew right away I wanted to tell the story of gender inequality in Hollywood. This topic is one that has been discussed for years and will continue to be.
It’s no secret that minorities, especially women, have been underrepresented in the entertainment industry for decades. In order to make a strong infographic about women in Hollywood, I needed data to prove it.
I first had to start with research, I knew the representation of women was low but I didn’t know how low. This led me to the Women In Film nonprofit website. I decided to use this organization as my call to action in my infographic because of its incredible resources and deeds it gives to women in the entertainment industry.
I wanted to show viewers the ongoing struggle women have faced when trying to enter the entertainment industry. By showing the progress or lack of that has been made since the start of the film industry for women I could portray my message.
This led me to The Celluloid Ceiling: Behind-the-Scenes Employment of Women on the Top 100, 250, and 500 Films of 2018, a report done by Martha M. Lauzen, Ph.D. The data she found shocking and demonstrated the inequality perfectly.
Lausen’s graph below illustrates the number of women represented in certain roles from the top 100 grossing films in 2018. There were only 4 women directors in 2018, which cut in half compared to 2017.
While investigating the roles women had behind the camera, I found another piece of compelling evidence. Kathryn Bigelow is the only woman to ever won the Academy Award for Best Director and there have only been 5 women nominated in 85 years.
The last piece of evidence I found discusses women’s roles in front of the camera. In a research study done about the Inequality Across 1,200 Popular Films: Examining Gender and Race/Ethnicity of Leads/Co Leads from 2007 to 2018, it was found that only 28% of films were led or co-led by women and 15.5% featured an underrepresented lead or co-lead.
Now that I had evidence, I needed to tie it all together by creating a compelling infographic that calls viewers to help women in Hollywood.
This infographic is laid out so that the viewer first sees that issue at hand, then the solution, followed by a call to action to donate to the Women In Film nonprofit organization.
With this infographic, I wanted to target women age 25-45 because they are most likely to donate in comparison to men and current students. Older women, that are out of school but still young enough to care to have the money to donate to this cause.
The part I struggled with the most was finding a way to illustrate my data in a way that would grab the viewer’s attention while still being simple. I believe infographics need to be simple or else the views will not understand or care to figure out your message.
By emphasizing the numbers and using several pie charts, the viewers can easily see how low the number of women in the industry really is in a matter of seconds. Doing this helps make your message clear to all viewers.