Launching a new product, let alone a new line is no simple task BUT . . . Kylie Jenner makes it look easy.
Kylie Jenner is no stranger to the business world and seems to have cracked the code for running a company. Since becoming a household name from her family’s show, Keeping Up with the Kardashians, she also earned the title of the youngest self-made billionaire.
Her love for makeup turned into starting her own cosmetics company, which she owns 100% of (Sold 51% of her company for $600 million in November 2020). Kylie Cosmetics launched in 2015. Kylie’s company is now worth $1 billion dollars, making her the richest in the Kardashian/Jenner clan.
Preparing for Launch . . .
This month, Kylie expanded her company by creating a skincare line, Kylie Skin.
When preparing to launch a new line, the process can take months or even years. Nowadays the way a company brands itself can make or break its success. If you don’t publicize a brand just right it could completely fail. Good PR is very vital in this stage to create an amazing campaign.
The launch of Kylie Skin was nothing short of impeccable and noticed by everyone. The launch included promotions on various social media platforms, ending with an extravagant roller rink launch party.
Kylie utilized Instagram the most to advertise her new line. Fans speculated that she was about to share something and they were right. Above was the post she shared with 165 million followers, announcing her line would drop on May 22nd.
This led her followers to the official Kylie Skin Instagram page. From May 10th to May 22nd, this page quickly gave us more information about Kylie’s skincare products and routine. Eventually letting us see the line in its entirety.
What followed was a series of photos and videos. One video grabbed follower’s attention with the appearance of sister Khloe Kardashian. She talks about the importance of skincare, and how Kylie’s line is giving people a simple and easy routine to follow with basic necessities everyone must have.
Kylie’s promotion continued to YouTube. The short clips that were posted on Instagram continued in longer posts on YouTube. Her first video showcased her own skin routine.
This gave followers a deeper dive into the line. She not only showed us her own skin routine and how she likes to use the products, but she showed her mother and friends using the new line.
Kylie didn’t stop there with her campaign, on the eve of her launch she threw a star-studded launch party. Friends and family skated around a roller rink while celebrating Kylie. Guests were all asked to wear a shade of pink, tying in the whole theme of the party.
Stars included the whole Kar-Jenner clan: Kris Jenner, Caitlyn Jenner, Kim Kardashian, Kourtney Kardashian and Khloe Kardashian. She even expanded her guest lists to serval influencers including James Charles, Nikita Dragun and David Dobrik. Stars posted all over their social media platforms, giving Kylie’s launch the perfect start.
Kylie has proven once again that she knows how to not only throw a good party but how to use publicity to sell out her first skincare line.